Problem
The fitness industry is broken, outdated messaging, expensive, disconnected and focused on the wrong things.
Concept
Shift focus: Movement over intensity, feeling over metrics.
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Reframe fitness as personal, sustainable, and body-aware.
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It's not how much or how long, it's about moving correctly.
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When you Move Better, You Feel Better.
Execution
Build clean visual design system across all touchpoints and media outlets. Focusing on motion driven for SM and static for web.
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Developed adaptable assets for digital, social, and print, maintaining consistency across all outlets.
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Captured a sense of movement and personality.
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Designed layered compositions using expressive typography, rich
Roles and Responsibilities include: Concept & Design, storyboarding, typography, pre-vis, static and motion graphics, alpha matte, editing, proofing and post production, sound design, 3D animation.
Problem
The music industry is oversaturated—breaking through requires a brand that feels both distinct and authentic. How do you make a unique voice impossible to ignore?
Concept
Develop a visual language that balances contrast—wanderlust vs. belonging.
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Blend untethered energy with a sense of grounded, folksy charm.
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Embrace tactile, analog-inspired aesthetics-but give it an edge.
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Create a tone that feels lived-in, expressive, and slightly unruly
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Position the band as storytellers, folksy disruptors—rooted in folk, but on the cutting edge.
Execution
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Built a cohesive visual identity system for Gypsy Home Companion across album art and promotional materials
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Designed layered compositions using expressive typography, rich gradients, and textured elements
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Established a flexible visual language that supports both intimate storytelling and high-energy performance
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Merged boutique, handmade aesthetics with bold, contemporary design
Roles and Responsibilities include: Concept & Design, storyboarding, typography, pre-vis, static and motion graphics, alpha matte, editing, proofing and post production, sound design, 3D animation.
Problem
A children’s musical theater camp—“Hope for the Stars”—had no logo, no visual identity, and no online presence.
In a crowded space of overly generic, glitter-bomb kids brands, it needed to stand out while still feeling welcoming, imaginative, and parent-approved.
Concept
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Build a brand that captures aspiration, play, and performance—without falling into cheesy theater clichés.
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Center the idea of “every kid is a star in the making”
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Blend whimsy and structure—fun for kids, trustworthy for parents
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Use a visual language inspired by stage lighting, movement, and imagination
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Avoid overused tropes (no lazy masks + jazz hands energy)
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Create something that feels magical, expressive, and slightly elevated
Execution
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Designed a complete brand identity from scratch, including logo, color system, and typography
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Developed a visual language inspired by spotlights, stage curtains, and motion
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Created bright, flexible color palettes that feel playful but not chaotic
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Built assets for posters, social media, and camp materials to establish a cohesive presence
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Balanced kid-friendly energy with clean, modern design to appeal to both children and parents
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Established a system that can scale across future productions, performances, and seasonal campaigns
Roles and Responsibilities include: Concept & Design, storyboarding, typography, pre-vis, static and motion graphics, alpha matte, editing, proofing and post production, sound design, 3D animation.