Problem
The fitness industry is broken, outdated messaging, expensive, disconnected and focused on the wrong things.
Concept
Shift focus: Movement over intensity, feeling over metrics.
-
Reframe fitness as personal, sustainable, and body-aware.
-
It's not how much or how long, it's about moving correctly.
-
When you Move Better, You Feel Better.
Execution
Build clean visual design system across all touchpoints and media outlets. Focusing on motion driven for SM and static for web.
-
Developed adaptable assets for digital, social, and print, maintaining consistency across all outlets.
-
Captured a sense of movement and personality.
-
Designed layered compositions using expressive typography, rich
​
​
​
Roles and Responsibilities include: Concept & Design, storyboarding, typography, pre-vis, static and motion graphics, alpha matte, editing, proofing and post production, sound design, 3D animation​.
​
​
Content reaching 3.8M+ on Facebook and 1.6M+ on YouTube