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Variations

Creative Testing | Hook Timing

Version A: 

Immediate Hook

  • Devil appears in first few seconds.

  • No setup, straight into visual payoff. 

Pattern interrupt

Version B: 

Delayed Hook

  • Start normal (guy / scenario)

  • Devil appears at ~3–5 seconds

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Build → reveal

Curiosity loop

Version C: 

Tease → Payoff

  • Hint something is off (audio / expression)

  • Devil appears later as payoff

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Angel & Devil​

Concept Variations

At Your Desk

Picking up your Keys

At your Core

Watching TV

Content reaching 7M+ viewers across social platforms

Back to Work

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